You already have
something to say.
It can start with a feeling you cannot quite explain. You do not need a finished script.
Choose a thought and see three possible opening lines. That first line is your hook.
Build a personal brand without filming yourself.
I’ll give you a complete workflow to turn your thoughts into videos, with an AI avatar and a voice you can make your own.
Founding price · One-time payment.
Planned regular price: US$69.
Video lessons, copyable prompts and step-by-step guides.
01 · YOUR THOUGHT
“I keep waiting
to feel ready.”
That is enough to start.to feel ready.”
02 · YOUR SCRIPT
I kept waiting to feel ready.
Today, I tried one small thing instead.
Keep the words that feel like you.03 · YOUR CHARACTER
Create a character in your own style.
Create a character in your own style.04 · YOUR VOICECalm. Warm. Natural.Choose how your words should sound.
A thought, in your own words.
01 / 05
Watch the idea take shape, or tap a step to explore.
Watch the finished course example ↗Who this is for
Does any of this sound like you?
Scroll through these moments. You might recognise one. You might recognise several. Wherever you begin, the next step can be simple.
- The ideas in your notes
“I have ideas, but I never post them.”
Your notes are full of thoughts and stories. You want to share them, but they keep staying in your phone.
- A little privacy
“I don’t want to show my face or record my voice.”
You might feel shy, prefer privacy or simply dislike filming. You still want a way to express yourself.
- Your first AI conversation
“I don’t know AI, prompting or technical workflows.”
You don’t need to know any of that before you start. I give you the prompts and show you how to use them. You explain what you’re thinking in ordinary words.
- A familiar face for your ideas
“I want my own AI avatar to create content with.”
Create a character that fits the personal brand you want to build. Keep its appearance and voice for future videos, while changing the story you want to tell.
- Something worth teaching
“I know something that could help people.”
You teach, coach or have a useful skill. There are things you explain every day that could help more people.
- A product worth explaining
“I have a product or service I want to explain.”
You run a business, sell an ebook or offer a service. You want people to understand its value without filming yourself every time.
- A process you can reuse
“I make content for other people.”
You freelance or help a business with content. You want another creative skill you can use in your work.
- Less starting over
“I want to create content, but I don’t have time.”
Reuse your avatar, voice and saved prompts for new stories, useful tips or product videos. Let AI handle the generation, then check the result before sharing. You don’t have to rebuild everything each time.
Recognise yourself in one of these?Here is what you can make when those ideas have somewhere to go.
Show me the stepsYour thoughts. Your style. Your personal brand.
See what happens to one idea. Try the choices below and watch the example change.
You already have
A conversation
gives it shape.
Explain what you mean. Answer one question. Ask for a change. Your own words become the starting point for your script.
The example follows the hook you chose. Keep the opening you like and build your message around it.
Try the starter prompt ↗Give your story
a face.
This is Toby, the character used in our course. Your character can have a different appearance and setting.
Start with a description or an image you have permission to use. Keep the details you like. Ask for one change at a time.
Try an actual image change ↗Now it has
a voice.
A voice makes the words feel different. Listen to the calm voice selected for Toby’s course example.
You can choose a voice, listen to a sample and adjust the pace before making your full narration.
Press play in the preview. Sound starts only when you choose.
The image starts
telling the story.
Bring your still image and voiceover together. Describe the expression and movement, then check the result.
Here is Toby’s actual talking-video example from the course. Press play to see the result.
The selectable thoughts are sample drafts. This finished clip uses Toby’s existing course script.
Your starting thought
Sometimes I have good news, but no one to tell.
Three ways to startClick a hook to use it ↓
Hook 1 selected. Follow it into the script below.
Illustrated conversation · one question at a time
A possible opening
I picked up my phone. Then I realised I didn’t know who to call.
A faceA settingYour choices
Toby’s voice
Calm and gentle
Existing course voiceover. Press play to listen.
Still image+ voiceover= talking video
Actual generated course example
1 of 5
Toby is sitting here.
Let’s change the person.
Let’s say we like this café scene, but we want someone else sitting here. We can attach the character picture we created and ask for one simple change.
“Replace Toby with the person in my reference picture. Keep the café, lighting and camera angle the same.”
You can also ask for different clothes, a new expression or another setting. Add as much detail as you want, and say what should stay the same.
The person we created earlierThis reference picture tells AI who to put in Toby’s place.
Same scene, different person. Tap anywhere on the picture, or drag the yellow divider.
I wanted a way to say
what was on my mind.
I started this page because I felt lonely. I had thoughts I wanted to share, but I wasn’t comfortable filming myself.
So they stayed in my notes. A sentence here. A feeling there. Things I wanted someone else to understand.
Maybe you have a few of those thoughts too.
I didn’t need to become
someone else.
I used AI to create an avatar and give it a voice. That gave me a way to share my thoughts without standing in front of a camera.
The starting point was still mine: what I felt, what I noticed and what I wanted to say.
The tools helped me express it.
Now I can show you
where to start.
Making these videos taught me something: I could express myself in a way that felt comfortable to me.
That is why I made the playbook. I wanted to share the process that helped me start.
Your thoughts. Your choices. Your version.
My story01 / 03
I have something to say.
But where do I start?
Things on my mind
Maybe someone else
feels this too.
A thought worth sharing.
My words, made clearer.
I had an idea.
Then I gave it
a voice.
Words+Voice+Movement
Toby Creator
PlaybookYour idea
starts here.
PlaybookYour idea
starts here.
Think↓Create↓Share
Watch it. Try it. Make it yours.
50K followers.
About four months.
My own way.
I started on 17 June. About four months later, the page had 50K followers. It began with thoughts I wanted to share.
The response showed me which subjects people connected with. Their comments gave me something to listen to when deciding what to share next.
You can look at the results below and see the response to that approach.
- 9.4M
- views in the last 30 days
as shown in this screenshot - 50K
- followers in about four months
These are my results. Your results will depend on your content and the work you put into it.
getwayback.coI also created
my own ebook.
It’s called The Way Back. I put my thoughts and experiences into a book people could read in their own time.
That is another direction a personal brand can take. You can share what matters to you, connect with people who relate to it, and create something useful for them.
See The Way Back ↗This is my existing ebook, separate from the Toby Creator Playbook.
I didn’t expect
it to become this.
When I started, I wanted a way to express myself. I didn’t know it could become a business. Seeing this amount surprised me.
It happened because people watched, connected with what I shared and chose to support my work. If you were one of them, thank you.
For you, a useful question is: what could you offer that would help the people who connect with your content?
- $18,657
- gross volume
22 August – 14 October shown on the chart
Gross volume is not profit. This screenshot does not show costs or a breakdown by product.
This is not
some AI slop.
We do not start with random videos. We start with a message you want to share.
Quiet and thoughtful. Funny. Useful. Personal. The direction comes from what you want someone to feel or understand.
AI helps you produce it. Your judgement gives it a reason to exist.
What’s inside the playbook.
Each lesson gives you a practical result to keep and a guide to use while you work.
A look inside the actual lesson videos.
Find the thought. Shape the script.
Your result: a short script with a clear message and an opening that sounds like you.
Make: one complete script draft and a short project note.Create the character and scene.
Your result: a character image, a setting and a reference you can reuse.
Make: a selected still image that fits your intended frame.Choose and check the voice.
Your result: a checked voiceover with the pace and pronunciation you want.
Make: a reviewed voice sample and, when suitable, a full narration file.Bring the image and voice together.
Your result: a talking video with movement and expression suited to your message.
Make: a talking video using your image and voiceover.Finish the clip with clear captions.
Your result: a clip with readable captions and clear speech.
Make: a simple edit with clear voice and reviewed captions.You’ll know what to copy and what to do next.
Prefer reading to watching? Each guide separates the exact text to copy, the instructions to follow and your practice task.
Start with your thoughts.
Help me turn my thoughts into a short spoken script. Ask me one question at a time and wait for my answer. Help me find the message before writing. Keep the words simple and natural, and ask what I want to change after the first draft.
One step at a time.
- Paste the prompt into your AI chat.
- Share a thought in your own words.
- Answer the question it asks.
- Read the script out loud.
- Describe anything you want to change.
Now bring your own idea.
Choose something you felt, learned or noticed today. Use the starter prompt to turn it into a short script.
Your finish line: a draft that sounds like you, with an opening you would want to listen to.
Watch it.
Copy it.
Try it yourself.
- Watch the lesson. See the actions and hear why they matter.
- Copy the prompt. The text you need is clearly separated.
- Try your idea. Follow the steps and use the checkpoint to review it.
A few questions,
answered.
A few practical details before you decide.
01How do I enrol?
Click “Get the playbook · US$27”, enter your details and complete payment on the secure checkout page. Use the same email address at checkout and when signing in to the course.
02What is included?
You get a welcome video, five practical video lessons, six downloadable guides and copyable prompts. The workflow covers your message, script, character, voice, talking video and final edit.
03Is US$27 a subscription?
No. US$27 is the current one-time founding price for the included course lessons and guides. The planned regular price is US$69. There is no recurring course subscription.
04Do I need experience with AI?
No prior AI or prompting experience is needed. The lessons show the steps, and the guides give you prompts to copy and practice tasks to follow.
05Do I need to show my face or record my voice?
No. The workflow uses an AI character and a selected AI voice. Start with a description or an image you have permission to use.
06Are the AI tools included in the price?
No. AI subscriptions and generation credits are separate. The services you choose may charge their own fees.
07How do I access the course after payment?
After successful payment, follow the course link on the thank-you page and sign in with the email address you used at checkout. If access is missing, check the payment status and your email address before trying again. Do not pay twice.
08Can I follow the lessons at my own pace?
Yes. The lessons are recorded. Start with the welcome video, follow the lessons in order and use each guide while you practise.
09Is The Way Back ebook included?
No. The Way Back is a separate product. This purchase is for the Toby Creator Playbook course and its included guides.
10What if the result looks or sounds wrong?
You will practise naming what you want to change and checking a revision. Some results may need more than one attempt.
11Will this guarantee followers or income?
No. The examples on this page show my own results. Buying the playbook does not guarantee audience growth, sales or income.
12What do I need to get started?
A computer, an internet connection and accounts for the services you use. Setup is covered in the lessons. AI subscriptions and generation credits are separate from the playbook price.
Your next idea
has a place to start.
Follow one complete project from your first thought to a finished video. Keep the lessons, prompts and guides beside you, then reuse the workflow for your next idea.
- A welcome video and five practical video lessons
- Copyable prompts for each creative step
- Six downloadable guides with steps and practice tasks
- A complete workflow: script, character, voice, talking video and final edit
Separate tool costs: AI subscriptions and generation credits are not included. The lessons explain the setup; the services you choose may charge separately.
Toby Creator PlaybookOne idea.
US$69 US$27See the lessons first
One idea.
One complete project.
Planned regular price: US$69US$27Today’s founding price · One-time paymentFull access to the included course lessons and guides.
Get the playbook · One payment. No recurring course subscription. Use the same email address at checkout and when signing in to the course.